大数据时代中小企业数字化营销渠道研究

摘要：在大数据时代，有效采集、存储与挖掘数据信息，对中小企业至关重要。中小企业开展数字化营销，需全面掌握市场信息，提升产品和服务精准度。该文分析了大数据营销关键技术原理，阐述了中小企业数字化营销必要性，并提出了应用策略，以期为其营销渠道建设提供思路。

关键词：大数据时代；中小企业；数字化；营销渠道

doi：10.3969/J.ISSN.1672-7274.2024.10.065

中图分类号：F 274；TP 3               文献标志码：A            文章编码：1672-7274（2024）10-0-03

Research on Digital Marketing Channels for Small and Medium-sized Enterprises in the Era of Big Data

Abstract： In the era of big data， effectively collecting， storing， and mining data information is crucial for small and medium-sized enterprises. To engage in digital marketing， these enterprises need to comprehensively grasp market information and enhance the precision of their products and services. This paper analyzes the key technical principles of big data marketing， expounds on the necessity of digital marketing for small and medium-sized enterprises， and proposes application strategies， aiming to provide ideas for their marketing channel construction.

Keywords： era of big data; small and medium-sized enterprises; digitization; marketing channels

0   引言

自数字经济的概念被提出以来，国家对此一直高度关注。（剩余4496字）