新媒体技术在高校学生网络舆论引导中的应用

摘要：新媒体时代的到来，使信息传播内容与方法趋向多元化，互联网也因此成为舆论监督与表达观点的重要平台。这对高校学生思想政治工作既是新契机，也带来严峻挑战。如何引导学生提升网络信息辨识与自我保护能力，成为当前思政工作的重要议题。

关键词：新媒体技术；高校学生；网络舆论；引导应用

doi：10.3969/J.ISSN.1672-7274.2024.10.042

中图分类号：G 641；TP 393               文献标志码：B            文章编码：1672-7274（2024）10-0-03

Application of New Media Technology in Guiding Online Public Opinion

of College Students

Abstract： The advent of the new media era has led to the diversification of information dissemination content and methods， making the Internet an important platform for public opinion supervision and expressing viewpoints. This presents both new opportunities and severe challenges for the ideological and political work of college students. Guiding students to enhance their ability to identify network information and self-protection has become an important topic in current ideological and political work.

Keywords： new media technology; college students; online public opinion; guiding application

0   引言

在数字化、网络化的背景下，我国的媒体模式正在由以电视、广播、报刊、杂志等为主的传统媒体模式向以互联网为主导的新媒体模式转变，人们可以借助抖音App、微信视频号等短视频方式，通过一些视频博主的讲解来加强自身的学习，不断丰富精神生活。（剩余4520字）