2024年我国皮卡市场分析和2025年前景预测

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中图分类号：U461 收稿日期：2025-04-14 DOI： 10.19999/j.cnki.1004-0226.2025.05.004

Analysisof China's Pickup Market in 2024and Outlook Forecast for 2025

Meng Qingsil Hu Jiannan² Liu Zhanyuan² 1.China Automotive Technology and Research Center Co.，Ltd.，Tianjin 30o380，China 2.Shandong New Blue Environmental Protection Technology Co.，Ltd.，Weifang 2610oo，China

Abstract：In2O24，China's pickupmarketexperiencedadecline insalesbutaccelerated trends towardpremiumizationandpassenger-orientedfeatures，drivenbypolicyrelaxation，newenergytechnologyinnovation，andconsumptionupgrades.Thispaperaalyzes themarkethroughcros-refereningsalesdataandproductcharacteristics，focusingonegioaldistrbution，competitiveladsap， andfuel-type features.The domestic market exhibitsa"strong west，weakeast"pattem，while heexportmarketremainsrobust.Asthe automotive industry embraces new energy technologies，new energy pickup sales reached 12 Oo0 units，a 61.3% year-on-year increase， with a penetration rate of 4.3% .However，challnges such as low user acceptance and usage constraints persist.Looking ahead，the pickupmarktwillfousonelectrificatin，intelligencendcustomzation，ithdomesticsalesexpetedtoabilizeandslightlyincrease in 2025.

KeyWords：Pickup;MarketAnalysis;NewEnergy;OutlookForecast

1皮卡市场发展综述

从国际市场来看，皮卡车型在全球市场中扮演重要角色，特别是北美、东南亚地区，因其多用性和耐用性受到市场青睐。（剩余3669字）