普洱茶地理标志产品保护区域的空间分布及其影响因素

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中图分类号：S571.1；F323.5文献标识码：A

文章编号：1000-3150（2025）09-57-9

Spatial Distribution and Influencing Factors of Geographical Indication Product Protection Areas for Pu'er Tea

GUANG Yingjiong'， ZHENG Yunxia'，WU Jianqin²

1.SchoolofBusinessAdministrationandTourism anagement，Yunnan University，Kunming 65o91，China;

2.Tea Research Institute，Chinese Academy of Agricultural Sciences，Hangzhou 31ooo8，China

Abstract： Geographical indication products are thecharacteristic agricultural products formedunder theunique natural ecologicalenvironmentandculturaland historical conditionsofacountryorregion，which have important economic， brand and social value.As a unique geographical indication product of Yunnan province，Pu'er tea has remarkable local， regional and brand characteristics.The quantitative and qualitative research methods such as the geographical concentration index，the closest index，nucleardensity estimation，spatialstack analysis and Pearsoncorelationanalysis were used to explore the spatial distributionand influencing factors of Pu'er tea geographical indication products in different prefecture-level cities in Yunnan Province.The research shows that the protection area of the geographical indicationproductsofPu'erteainYunnan Provinceisconcentratedinthe geographicalrange，butthespatialdistribution is unbalanced，andthenaturalfactorsandhuman factors determine thespatialdistributionpatern.Theresearchindicates thathePu'er teaindustryrequiresimprovementsinstandardization，regionalbranding，teatourismintegration，protection and supervision，and strengthening of quality standards to enhancebrand qualityandthe policy guaranteeand supervision systems.These improvements will facilitate the protection and utilization of Pu'er tea and promote the sustainable development of the Pu'er tea industry and the high-quality development of the cloud tea industry.

Keywords： Pu'ertea，geographicalindicationproducts，spatialdistribution，influencing factors，sustainabledevelopen

全球经济正逐渐从资源依赖型模式转型为品牌驱动型模式，品牌经济在各国经济发展中的地位日益凸显。（剩余11546字）