基于SWOT-AHP模型的信阳市茶产业发展对策研究

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中图分类号：S571.1；F326.13文献标识码：A

文章编号：1000-3150（2025）09-38-7

Countermeasures Research on the Development of Tea Industry in Xinyang City Based on SWOT-AHP Model

LINFeifei

School ofPublic Administration，Hohai University，Nanjing211ooo，Chin：

Abstract： As an important tea producing area in China，Xinyang city's tea industrynot onlycarries the functionof agriculturaleconomic pilar，but alsoplays akeyrole inruralrevitalization.Basedon theSWOTmodel， thepaperanalyzed the advantages，disadvantages，opportunities andthreats of the developmentof Xinyang city's tea industry;andused the AHP method tocalculate the weights ofeach factor， constructing a strategic quadrilateral.Theresults show that the advantages of Xinyang city'stea industrydevelopmentare greaterthan the disadvantages.The opportunitiesare higher than thethreats，andtheadvantage-opportunitystrategyshouldbeadopted.Itsbiggestadvantage is itsmaturebusiness model， anditsbiggestoportunityis thepolicydividend.Itsbiggestdisadvantageisthemonotonous structureofits teaproducts， andits biggestchalengeis theincreasingcompetitionathomeandabroad.Itis thussuggestedthatthedevelopmentofthe Xinyang teaindustryshouldbebasedonbusiess advantagesand brandbuilding.Withthepolicydividend，the product structureshouldbeoptimized.Relyingoncultural heritage，the integrationoftea tourismshouldbe depened.Thenatural resources shouldbeusedtoconstruct eco-teagardens anda whole industrychain value-enhancing mechanism.Innovation should be driven to achieve the high-quality，sustainable development of the tea industry in Xinyang city.

Keywords： Xinyang city， tea industry， SWOT-AHP model， development response

信阳市作为中国十大名茶“信阳毛尖”的核心产区，茶产业既是区域经济支柱，也是文化传承的重要载体。（剩余9334字）