基于Hadoop的电商大数据分析平台设计与实现

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中图分类号：TP311 文献标识码：A文章编号：2096-4706（2025）22-0087-06

Design and Implementation of E-commerce Big Data Analysis Platform Based on Hadoop

ZHOU Huyan， LUO Xiang （ ， ， China）

Abstract：Inrecent years，with the rapid development of computer and Internet technologiesand the popularization of Intemet plus，online shopping has become the main wayof sopping.Toaddress the challenges of masive data storage， procesing，andanalysisone-commerceplatforms，thispaperdesignsandimplementsan-commerceBigDataanalysislatform basedonHadoop.Firstlythispaperintroduces theHadoopplatformanditsrelatedtechnologiesincludingHDFS，MapReduce， HBase，andHive，andnalyzestheconomic，techical，andoerationalfeasibilityoftheplatfo.heoverallarchictueof theplatform includes modulessuchasdatacollectio，storage，processing，analysis，andvisualization.Experimentsrifyits eficient processingcapabilityfore-commercedata，suchas multi-dimensionaldataanalysisandvisual displayofuserbehavior productsalesandotheraspects.Theresultsshow thatthe platformcanprovidee-commerceenterprises withvaluableinformation suchas precisionmarketing，customerinsightsanddecisionsupport.Althoughthereisstilloomforimprovementinproesing unstructureddataandthedepthofdataminingatpresent，ithasprovidedaneffectivesolutionfore-commerceBigDataanalysis.

Keywords：Hadoop;HBase database; data visualization; funnel model

0 引言

因特网的迅速发展为电子商务带来了空前的发展机会和挑战。（剩余6555字）