基于情感计算的消费体验数字化表征技术研究

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中图分类号：TP391 文献标识码：A文章编号：2096-4706（2025）07-0129-04

Abstract： The consumers' experience and felings are an important basis for product design. Because the consumption experienceisdificult toquantitativecharacterization，the productdesignobjectivesandevaluation criteriaareunclear.By takingthecigaretepackagingconsumption experienceastheresearch object，theconsumerreviewdata arecolected，and the text afective computing method based on Naive Bayes is studied.The consumption experience affective score is used to quantitativelycharacterize theconsumers experienceof the product.Furthermore， the keywords ofconsumption experience are excavated from two aspects of“positive”and“negative”，to help R&D personnel accurately grasp consumers'experience evaluations andsuggestions onproducts，providing concrete design objectives and evaluation basis forproduct developmentand product upgrading.

Keywords： affective computing; consumption experience; digital characterization

0 引言

消费体验[是消费者使用产品或服务时体验到的感觉和情感。（剩余6381字）