物流服务质量对消费者购买决策的影响研究

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中图分类号：F259.23 文献标志码：A DOI： 10.13714/j.cnki.1002-3100.2025.18.022

AStudy of the Impact ofLogistics Service Quality on Consumer Purchase Decisions

XUEChenlei（School ofCivil Aviation，XihangUniversity，Xi'an71oo77，China）

Abstract：This study explores the mechanism of logistics service quality onconsumer purchase decisions based on the extended SERVQUALmodelandthetheoryofplanedbehavior.Byconstructingasix-factorlogisticsqualtyframeworkcontainingthetechical dimension，theconsumer purchase decision is deconstructed intoafour-stage chainreaction ofsearch，order placement，premium payment and repurchase.Stratified sampling method is used tocolect e-commerceconsumer questionnairedata.Structural equation modelingis appliedtoverifytheconductionefectoflogisticsqualtyondecision-makingthroughthedualmediatingpathoftrustand perceivedvalue，andtoaalyethemoderatingroleofproducttypeandconsumercharacteristics.Itisfundthatthetechicaldsion serves asasignificant impetusinfreshfoodandluxuryconsumptionscenarios，logistsesponsivenespositivelyafectsrepuchase intention through the mediation oftrust，and reliability promotes premium payment behavior through perceived value.

Key words： logistics services; purchase decision; structural equation modeling

0引言

数字经济时代，电子商务的蓬勃发展重塑着全球消费生态。（剩余7892字）