广州市增城区北部三镇农村快递服务质量研究

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中图分类号：F326.6 文献标志码：A DOI： 10.13714/j.cnki.1002-3100.2025.14.023

Abstract： Basedonthe SERQUAL model，this paperdesigns thequestionnaire andinvestigates the expresservicequalityof three towns（XiaolouTown，ZhengguoTownandPaitanTown）inthenorthofZengchengDistrict，Guangzhou.Troughtheinvestigation，it is foundthattereisabiggapetwnteonvenieceesponsivenesandtagibilityustomerexpetationndactualeeivdvale ofruralexpreservicequalityinthethe northerntowns ofZengchengDistrict，Guangzou.Invieofteabvementionedgap，this paper puts forward theimprovementpathofrural expresservice qualityinthreetownsinte northof Zengcheng District，Guangzhou fromtheperspectiveofdierentsujects.irstlythegovermentshouldactivelypromoteteconstructiooflogisticsifrastructure providescieideasepptdultepofealatsiaprsdydlyterpud improvethequalityoftheirmploys，sareesoures，promote wiwincoperatioexpandbusiesstypes，rovideriousices， and establish a customer feedback platform to organize customer feedback information.

Key words： SERQUAL model; Zengcheng District， Guangzhou; rural express delivery; service quality

随着我国社会主义新农村建设、互联网普及，以及电子商务的快速发展，农村快递发展受到了广泛关注。（剩余5293字）