山东省马拉松城市联赛的发展特征、现实困境与优化路径

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中图分类号：G822.8 文献标识码：A 文章编号：1009-9840（2025）05-0030-06

Abstract ： Regional leagues are conducive to promoting the formation of a cooperative pattern of resource sharing， information exchange， and overall planning between regions， thereby promoting innovation in regional competition coordination mechanisms. This paper examines the development characteristics， practical challenges，and optimization pathways of the Shandong Marathon City League. Research suggests that the Shandong Marathon City League has regional linkage to create a“marathon matrix” and showcase the city’s image; the layout of the track space is reasonable， ensuring that the facilities and services are in place; runners present a diverse population， demonstrating the enthusiasm of the whole nation to participate ； The track showcases regional characteristic activities， creating an immersive experience of running joy ; The values advocated by marathon sports drive the development characteristics of runners to challenge themselves and surpass their limits. At the same time， there are obstacles to the competition， such as violations of participation qualifications， insuficient innovation in the new consumption format of “marathon tourism”， unreasonable distribution and arrangement of finishing materials，and the need to strengthen volunteer service skills. Based on this，it is proposed to strengthen the synergy between government guidance and market operation; explore the"regional linkage competition mode;； build the “ Good Luck Shandong” marathon brand ; develop distinctive tourism routes for marathon culture and tourism; strengthen the construction of marathon operation team; optimize the regulatory system and mechanism at the provincial， municipal， and county levels.

Key words：regional league; marathon culture and tourism; multiple business formats; event effect

2023年，国家体育总局、商务部、文化和旅游部联合印发《关于开展“体育赛事进景区、进街区、进商圈”活动的通知》，提出打造一批知名度高、影响力大的赛事活动品牌。（剩余9420字）