品牌竞争力提升策略探析

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【摘要】随着消费市场的不断扩大和竞争的日益激烈，企业品牌竞争力已经成为企业发展的重要指标之一。本文在阐述品牌竞争力的相关理论的基础上，对影响企业品牌竞争力的因素进行分析，提出企业品牌竞争力提升的策略，为企业的品牌战略提供参考。

【关键词】品牌；竞争力；提升策略

【DOI编码】10.3969/j.issn.1674-4977.2023.05.057

On the Strategies of Improving Brand Competitiveness

DAI Jinxuan

（Chongqing GaojiAdvertisement Media co.， Ltd.， Chongqing 400000， China）

Abstract： With the continuous expansion of the consumer market and the increasingly fierce competition， the brand competitiveness of enterprises has become one of the important indicators of enterprise development. On the basis of expounding the relevant theories of brand competitiveness， this paper analyzes the factors that affect the brand competitiveness of enterprises， and puts forward the strategies to enhance the brand competitiveness of enterprises， so as to provide reference for the brand strategy of enterprises.

Key words： brand； competitiveness； promotion strategy

0引言

在如今竞争激烈的市场环境下，企业要想在市场中脱颖而出，实现持续发展，就必须提升自身的品牌竞争力。（剩余4501字）