甘谷县蔬菜产业品牌化与乡村产业振兴的协同发展研究

关键词：蔬菜产业；品牌化；乡村产业振兴；协同发展；甘谷县

中图分类号：S-01 文献标志码：A 文章编号：2097-2172（2025）09-0796-09

doi：10.3969/j.issn.2097-2172.2025.09.003

Study on the Synergistic Development of Vegetable Industry Branding and Rural Industry Revitalization in Gangu County

WANG Weidong'，XIE Bojie² （1.Baijiawan TownshipAgricultural Technology Comprehensive ServiceCentre，Gangu Gansu 7412Oo，China; 2.Gansu Agricultural University，Lanzhou Gansu 73OO7O，China）

Abstract：Basedonthestrategicbackgroundofruralrevitalization，andinlightof thecurentsituationofvegetableindustry brandinginGangu Countyaswellastheroleandsignificanceofthevegetableindustryinruralindustrialrevitalization，thisstudy exploresthesynergisticdevelopmentpathofvegetableindustrybrandingandruralindustrialrevitalization，aimingtoprovide scientificbasisandpracticalreferencefortherevitalizationofGangu'svegetableindustry.Takingvegetableindustrybrandingin GanguCountyastheresearchobject，literaturereview，fieldinvestigation，andcaseanalysiswereemployedtoanalyzetheunt situation，ole，ndobuioofgeableinustradinginalvializatio，withongshangio'randiAyansp andtheodeagriculturalindustrialpark inPan'anTownshipasexamples.Results indicated thatalthoughthevegetableindustry in GanguCountyhasachieved certainbrandingoutcomes，isuessuchasweak brandawarenessandmonotonousmarketing approachespersist，andteidustrystillfacesmultipleboleneksinlaning，echologytalentfundingandpoliyedy suggestshatvegetableindustrybrandingandruralrevitalizationaremutualldependentandeinforcing，andthattroughrategies suchasncreasinsalismntprvingifstrucureutigsecialdalalentsovtingactesi marketing，preciselyexpandingdomesticandintenationalmarkets，andstrengtheningbrandprotectionandqualtysupevision，a deepsynergisticdevelopmentcanberealized，therebypromotinghighqualityagriculturalanduraleconomicgrowthinGanguCouty.

Key Words：Vegetable industry; Branding; Rural industrial revitalization; Synergistic development; Gangu County

乡村振兴战略是解决我国城乡发展不平衡、 推进农业农村现代化的一项重大战略部署，承载着促进农村全面繁荣、提升农民生活水平的使命［1-4]。（剩余14561字）