乡村振兴战略下基于集约化生产模式的水稻品牌推广路径研究

打开文本图片集

中图分类号：F304.3文献标志码：A

文章编号：1673-6737（2025）05-0137-06

Research on Rice Brand Promotion Path Based on Intensive Production Mode under the Strategy of Rural Revitalization

LIANG Hong-yao （Shaanxi Youth Vocational College， Xi'an 71010o， China）

Abstract：Atpresent，thepositioningofrice brandisvagueandthewayofpublicityissingle.Inordertoachievea precisematch betwen rice brand productsandconsumer demand，thericebrandpromotion pathbasedonintensive productionmodeisstudiedundertheRuralRevitalization Strategy.Buildthequalitytraceabilitysystemstructureofrice brandpromotionbasedontheintensiveproductionmode，andgiveprioritytotheproductionfactorswithhighcreditscore combinedwiththefactornodes.Calculatethefluctuationvalueofonlineinteractionresponseandoflinepromotioeffect， anddesigntheonlineandoflinebrandpromotionpaththroughatwo-tieranddiversifiedintegrationarchitecture.The resultsofcaseanalysisshowthatinthethre-dimensionalspaceofword-of-mouthspread，exposureandinteractive participation，most of the data are gathered in[70 % ， 80% ，80%] regions，which can effectively improve brand awareness; Inthethree-dimensional spaceof marketing promotion，productinnovationand pricecompetitiveness，mostofthedataare gathered in [70%，70%，80%] regions，which can effctively expand the market share;In the three-dimensional space of productioeficiencyimprovement，costcontrollevelandmarket demandsatisfaction，mostdata pointsareconcentratedin [90% ， 80% ， 75% regions，which can effectively increase economic benefits.

Key Words：Rural Revitalization Strategy;Intensive productionmode;Ricebrand;Promotionpath;Online;Offline

在国家实施乡村振兴战略的过程中，对水稻品质、口感和生态的要求也越来越高。（剩余6444字）