电商对水稻产业供应链的优化促进作用研究

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中图分类号：F724 文献标志码：A 文章编号：1673-6737（2025）05-0119-07

Research on the Optimization and Promotion Effect of E-commerce on the Rice Industry Supply Chain

ZHANG Dan

（Guangzhou Huashang College，Guangzhou 5113oo， China）

Abstract：Inordertosolvetheproblemsofinformationfragmentation，ineficientcirculation，andweakqualitycontrolin thericeindustrysupplychain，analyzeand studytheoptimizationandpromotionefectofe-commerceontherice industry supply chain.Describethesupply chainof e-commerce andriceindustry from theaspects of working mode， compositionstructure，etc.Statisticsontheindustrialoutput，demand，transactionvolume，profitmargin，transaction transportationtime，andcoverageofricerelatedenterprisesinthepastdecadewereconductedtodeterminethatrice productionand transactionvolume have shownanupwardtrendyear byyear，but thereare problemssuchas suply-emandimbalance，lowprofitmargin，andslowtransportationspeed.Analyzetheoptimizationandpromotion mechanismofe-commerceonthericeindustrysuplychainfrom theaspectsofsaleschannels，informationexchange， logisticsmanagement，andsupplychainmanagement.Tosolvethecurrntproblemsinthericeindustrysupplychain，with thesupportoftheoptimizationandpromotion mechanism，strategies foroptimizing thericeindustrysupply chainare proposed，includingreducing thesupplychain hierarchy，buildingane-commerce comprehensiveserviceplatform，sharing riceindustryinformationthroughe-commerceplatforms，expandingsaleschannels，optimizingwarehousingandlogistics systems，strengthening supply chain management，and ading third-partyregulatoryagencies.These strategies aimto promote the synchronous development of the rice industry and e-commerce industry.

Key Word： Online retailers;Rice industry; Rice supply chain; Supply chain optimization; Promoting effect

水稻产业作为全球半数人口的主粮保障体系，其发展轨迹深刻影响着粮食安全与农业经济格局。（剩余8239字）