数字经济赋能冰雪项目竞赛表演产业链升级的动力机制、阻滞壁垒与突破进路

中图分类号：G80-052 文献标识码：A 文章编号：1002-3488（2025）05-0062-05

Abstract：WiththerapiddevelopmentofChina’sdigitaleconomyithasexertedanincreasinglysignificantffect onfostering new productive forces in the ice and snow sports industry.By analyzing the dynamic mechanism of the digital economy empowering the industrial chain upgrading of the performances in ice and snow events，it is foundthat the mechanism includes a driving mechanism where digital technology promotes theaccurate matching between the supplyand demand ends of the industrial chain，a facilitating mechanism where digital media helps the outward dissemination of the industrial chain’s efficiency，and a linkage mechanism where digital platformsguide the multi-party collaboration of the main playersin theindustrial chain.However，duringthis empowerment process，there arealsoblockingbarriers suchasthe incompletepolicysystemforintegrationand coordinated development， theneedto strengthen the balanced regional development of the digital economy， and the shortage of ice and snow digital talents along withthelaginindustrialinnovation capabilities.This paper proposes breakthrough paths including improvingthe policy systemand industrialmanagementmechanism，popularizing diversedigital technologies to stimulate theinternal vitalityofthe industry，andstrengthening the division of labor basedontalent capabilitiesand inovating talent training models.Byreshaping the industrial logicand value systemofthe performances in ice andsnoweventindustrythroughthedigitaleconomy，thisstudyaims todrivetheindustrytorealizetheattribute transformation from event marketing to cultural communication，and promote the continuous advancement of China's ice and snow economy towards a high-quality and sustainable direction.

Key words： digital economy; performances in ice and snow events; industrial chain upgrading; dynamic mechanism;blocking barriers;breakthrough paths

近年来，随着《“十四五”数字经济发展规划》《关于以冰雪运动高质量发展激发冰雪经济活力的若干意见》等政策的出台[1-2]，我国数字经济战略持续深化落实，与冰雪产业的关联日渐紧密。（剩余7349字）