ASEB 栅格分析视角下沈阳市滑雪旅游体验提升策略研究

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中图分类号：G80-053 文献标识码：A 文章编号：1002-3488（2025）05-0027-07

Studyon the Improvement Strategy of Ski Tourism Experience in Shenyang fromthe PerspectiveofASEBGrid Analysis

SUN Yuejuan

（SchoolofPhysicalEducation，TibetMinzu University，Xianyang712o82，China）

Abstract：Against the backdropof thecontinuous boom indomestic iceand snow tourism，itisparticularly beneficialfor Shenyang，the main venueof the“15th National Winter Games”，to take this opportunity to expand its ski tourism market.This study takes the ski tourism experience of tourists at 4 large-scale ski resorts in Shenyang asthe research objects，and adopts the methods of literature review，questionnaire survey and ASEB grid analysis to explore Various factors affecting ski tourism in Shenyang.The results show that Shenyang has a solid foundation of resources and policies for developing ski tourism，but there are also several weaknesses and threats.Tourists havearelativelyhighsatisfactionlevel in terms of"benefits”，whiletheyhave dissatisfaction in “activities”，“environment”and “experience"-nevertheles，there are significant differences in evaluations and experience perceptions among different tourists.The aspects with the lowest satisfactionscores from tourists areas follows：in“activities”，the promotionofskiresortactivitiesandtheuniqueness offolkculture;in“environment”， theaccommodationand transportationconditions ofski resorts;andin“experience”，the experienceoffolk culture projects at ski resorts.It is suggested that Shenyang should build a characteristic brandof“Dual Games”and

expand the“Ice-Snow+” integrated sectors;optimize theconfigurationof infrastructureand innovateproduct structure types;developdiversified promotionchannels toimprove theoperational efficiencyof ski resorts; buildateamofcompoundtalentsandconstructafull

cycle service ecosystem; standardize price supervision systems and improve inclusive consumption promotion mechanisms. These measures are intended to promote the high-quality development of ski tourism in Shenyang. Key words： ski tourism; tourist experience; ASEB grid analysis; improvement strategy; Shenyang city

1研究背景与目的

近年来，国家相关部门先后出台了《“十四五”旅游业发展规划》[］《东北地区旅游业发展规划》[2]《促进户外运动设施建设与服务提升行动方案（2023-2025年）》[3]等一系列鼓励和支持冰雪产业发展的相关政策，使滑雪运动持续升温，激发了全民参与的热潮，并随之带动我国冰雪旅游实现从北到南、从小到大、从规模到质量、从小众竞技运动到大众时尚生活方式、从“冷资源”到“热经济”的全面升级[4]。（剩余9771字）