共生视角下农业区域品牌的绿色发展策略研究

——以南县稻虾米为例

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摘要  新形势下，农业区域品牌有效赋能乡村振兴。以知名农业区域品牌“南县稻虾米”为例，采用共生理论，从共生界面、共生环境和共生单元分析农业区域品牌与产业融合发展的内生机制和共生系统，提出强化共生界面、优化共生环境和发挥共生单元协同作用3项提升品牌价值的农业区域品牌绿色发展策略。

关键词  农业区域品牌；稻虾米；共生理论；绿色发展；策略

中图分类号  S-9  文献标识码  A  文章编号  0517-6611（2024）18-0238-04

doi：10.3969/j.issn.0517-6611.2024.18.050

开放科学（资源服务）标识码（OSID）：

Research on Green Development Strategies of Agricultural Regional Brands from the Perspective of Symbiosis—Taking Shrimp-rice from Nanxian County as an Example

ZHOU Zhi-ying

（Yiyang Open University （Yiyang Education College）， Yiyang， Hunan 413000）

Abstract  Under the new situation， agricultural regional brands effectively empower rural revitalization. Taking the well-known agricultural regional brand“Nanxian Shrimp-rice” as an example， the symbiosis theory is adopted to analyze the endogenous mechanism and symbiosis system of the integration development of agricultural regional brands and industries from the perspective of symbiosis interface， symbiosis environment， and symbiosis units. A green development strategy for agricultural regional brands is proposed to strengthen symbiosis interface，optimize symbiosis environment，and leverage the synergistic effect of symbiosis units to enhance brand value.

Key words  Agricultural regional brand;Shrimp-rice;Symbiosis theory;Green development;Strategy

基金项目  2023年度益阳市哲学社会科学课题（2023YS330）。（剩余8335字）