数字化赋能专精特新中小体育企业创新发展的内涵特征与困境突破
关键词：专精特新；中小体育企业；数字化；创新发展；体育产业
中图分类号：G812 文献标志码：A 文章编号：1004-0560（2025）05-0103-07
DOI：10.12163/j. ssu.20250482
Connotation Characteristics and Dilemma Breakthrough of Digitalization Empowering the Innovative Development ofSpecialized，Sophisticated，Unique and Innovative Small and Medium-Sized Sports Enterprises
TONG Jie' ，LIN Jianjun² （1. Sport Teaching and Research Department，Zhejiang International Studies University， Hangzhou 310023 ，Zhejiang，China;2. Faculty of Sports Science，Ningbo University， Ningbo 315200，Zhejiang，China）
Abstract：Digital empowermentisakeyapproach forenhancingthesurvival，innovationandcompetitivenessof specialized， sophisticated，uniqueand innovativesmallandmedium-sizedsportsenterprises.Byusingtheresearchmethodsofliterature reviewandlogicalanalysis，thisstudyclarifiestheconnotationofdigitalizationempoweringtheinnovativedevelopmentof such sports enterprises，alsoreveals thecost reduction with eficiencyimprovementandarefined management during their development with particularfocusoninput-outputratio，digitaltransformationinbusinessmanagementandproduction proceses，preferencefor“small，fast，lightandprecise”digital productsandsolutions，andheterogeneityinthedigital inovative development among these smalland medium-sized sports enterprises in diferent factor intensive types.On this basis，the study furtheranalyzes the dilemmas inthe innovative development，including the limited policysupportand financialnvestment，insuficientdigitaltalentreservesndtechnologicalapplicationcapabilities，adequatedataolction， utilizationandasetprotectioncapabilities，aswellasineficientdigitalservicesupplyandunfavorableinovative environment.Accordingly，itproposesseveral breakthrough paths： enhancing innovation momentum tobreak through the financialbotleneckofdigitalinnovation;strengtheningdigitaltalentsupport：enhancetheefficiencyofdigitaltechnology applications;releasing thepotentialvalueof dataelementtobuildasolidsafetyguardforinnovation development;and improving the efficiency of digital service supply to optimize the environment for innovation development，etc.
Key words：specialized，sophisticated，uniqueand innovative features；small and medium-sized sportsenterprise; digitalization ; innovative development ;sports industry
2025年《政府工作报告》提出，“梯度培育创新型企业，促进专精特新中小企业发展壮大”。（剩余12266字）
