人工智能赋能全民健身赛事活动的运营风险管理策略

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中图分类号：G80-052 文献标志码：A 文章编号：1004-0560（2025）05-0082-07

DOI：10. 12163/j. ssu. 20250380

Operational Risk Management Strategies of National Fitness Events Empowered by Artificial Intelligence

TANG Shuhan，LI Rongri （ Institute of Sports Economics Theory，East China University of Science and Technology，Shanghai 200237，China）

Abstract：Theoperational risk managementofnationalfitness events empowered byartificial intelligenceisakeyapproach andimportant link to further promote thequalityandefficiency improvement of masssports in China.This study，basedon thetheoreticallogicofoperationalriskidentificationandassessment，responsestrategies andsocialamplificationofrisks in management science，takes national fitness eventsastheresearch object.It holdsthat thecurrnt operational risk managementof national fitnessevents faces challenges suchastheabsenceof intelligent thinkingof managers，thescarcity of intellgentmanagementtalents，the dispersionoffacilityguaranteesystemsandthedisconnectionof dataresource integration，theinsuficientintegrationof machinelearning technologyandevents，the homogenizationof top-leveldesign andthe ambiguityof marketing positioning of events，andthe polarizationtrendof event sponsorship.The studysuggests that effrts should be made tocreateanintellgent event engine，broaden thechannels forcultivating intelligent management talents，systematicallyreconstruct theevent facilityguaranteesystem，promotethe tailoredtransformationof machine learning，improvethedifferentiatedtop-leveldesignandbuildaprecisemarketingsystem，andinnovateintelligent interactive sponsorship models，providing theoretical basisand practical references forthe innovationofoperational risk management strategies of national fitness events empowered by artificial intelligence.

Key words：artificial intelligence;national fitness ;national fitness events ;event operation;risk management

在提升国民体质与健康能级的战略引擎构建中，全民健身已成为新时代满足人民美好生活诉求的核心载体。（剩余12931字）