红色文旅资源赋能乡村振兴的时代价值、现实困境与发展路径

——以温州市泽雅镇为例

The Contemporary Value， Practical Dilemmas， and Development Pathways of Red Culture Tourism Resources Enabling Rural Revitalization： A Case Study of Zeya Town， Wenzhou City

XIAChunyu， ZHUANG Yiyi* （WenzhouUniversity，Wenzhou ，China）

Abstract：Redculturalandtourismresourcescarryrevolutionaryhistorical memoriesandspiritualcores，ndposessmultiple values icludingpolitical，cultural，eonomicandeducatioaloes.Byfullyexploringteirulti-dimensioalvauesandooting thein-depthintegatioofdresources itculuralandtoursmindustres，uralrevitalation，talentcuiationandothrfelds，we cannotonlyctivatethecontemporaryvitalityofrevolutionarystoryutalsoinjetspiitualimpetusandpracticalmometuito high-qualitydevelopment.ZeyaTowninWenzhouCityisichinredculturalandtourismresources，whichreofgeatsigniicanceto thedevelopmentoflocalruralrevitalization.However，itiscurrntlyfacedwithsuchpredicamentsasfragmentedresource distribution，traditioaldevelopmentanditegration，ndomogenzedpublityandpromotioBasednthaluediesiosofr culturaladtourismresoures，thispaperputsforwardstrategiessuchasesourceintegrationpublicityinovation，ceative linkage，facilitypgding，andtalentitroductionandcuiatio，stoprovidepatheerecesformpowegualvialati withred culturalandtourismresources inZeyaTownofWenzhou Cityandoferusefulreferences forrelevant theoreticalresearch and practical exploration.

Keywords：red culture; cultural tourismresources; ruralrevitalization; contemporary value; developmentpathways

作为承载中国革命历史、传承红色文化基因的重要载体，红色文旅已成为当下风靡的旅游新业态。（剩余10838字）