数字化转型“冷启动”困境与破解：建筑企业数字化准备度影响机制研究

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Abstract：At present，construction enterprises areadvancing their digitalization through various initiatives，yet the implementation outcomes have not met expectations due to insufficient readiness.An in-depthanalysis of thedigital readinessof construction enterprises is crucial for optimizing the allcationof resources within construction enterprises andfacilitating theirdigital transformation.Adequate digitalreadinesscanoptimizeresource allcationand improve the success rateoftransformation.Toanalyzethe influencing factors ofdigital readiness in Chineseconstruction enterprises and themechanism of digital dynamic capability，propose a theoretical framework and five hypotheses based on the SOR theory. The partial least squares structural equation modeling （PLS-SEM）was employed to examine the pathways through which various factors influence digital readinessThe findings indicate thatorganizationalchange directly enhances digital readiness，while both organizational changeand environmentaldynamism indirectlyafect digitalreadiness through digital dynamiccapability.This research would expand the theoretical framework ofdigital readiness and provide practical guidance for construction enterprises to improve the efectiveness of digital transformation.

Keywords： construction enterprise； digital readiness； SOR theory； structural equation modeling

0引言

数字化已成为建筑行业发展的必然趋势。（剩余13532字）