人工智能对电子商务交易的影响及作用机制研究

——基于地级市面板数据

打开文本图片集

中图分类号：F713.365 文献标志码：A 文章编号：1672-0105（2025）02-0074-06

Research on the Impact and Mechanism of Artificial Intelligence on E-commerce Transactions-Based on Prefecture-level City Panel Data

YU Hongli （Zhejiang Industry& Trade Vocational College，Wenzhou 325oo3，China）

Abstract：Atpresent，ChinaezestheopporunityoftheeraofrtificialintellgencetechnologystrivingtopromoteArtfcal Intellgece（AI）empoweredindustries，andrealizingthehigh-qualitydevelopmentofindustriesfromdigitaltransforationto digital-iteligentransformation.Basedonthedataof260prefecture-levelcitisinCiafrom212toO23，tispaperhasfocused onanalyzing theimpactofAItechnologyonthelocale-commerceindustryanditsmechanism.Theresearchresultsshowthat：（l）AI technologycanefectivelypromotethegrowthoflocale-commerce transactionvolume;（2）Scientificandtechnologicalinvestment andthegovernment'spolicyatentiontothedigitaleconomyplayanintermediaryroleintheimpactofAItechnologyinthe e-commerce industry.AI technology promotes the increase of e-commerce transaction volume through two channels：improving scientificandtechnologicalinvestmentandpromotingthegovermenttoisuemorepiciesrelatedtotedigitalindustry;（The impactofthedevelopmentofAItechnologyonthelocale-commerceindustryhas heterogeneityamongdiferentregions，among which the impact effect in the western region is the best，and that in the eastern region is the worst.

Keywords： artificial intelligence; e-commerce; digital economy policy; mediating effect

一、引言及理论分析

当前，人工智能已成为引领新一轮产业变革和技术革命的引擎，对我国经济、产业和社会产生了深刻影响。（剩余7551字）