地域特色文旅产品可持续性生态包装策略研究

——以江西区域文旅产品包装为例

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关键词：文旅产品；地域特色；可持续性生态；市场理论；包装策略中图分类号：TB482 文献标志码：A 文章编号：1673-4580（2025）03-0110-（12）DOI：10.19717/j.cnki. jjus.2025.03.015

Research on Sustainable Ecological Packaging Strategies for Regional Cultural Tourism Products -A Case Study of Jiangxi's Cultural Tourism Product Packaging

DUXuefei1，²，ZHANG Kaile³ （1.School of Materials Science and Engineering，

2.Jiangxi Engineering Research Center for Surface Remanufacturing of Materials， Jiujiang University，Jiujiang，Jiangxi 332O05，China；

ent Exarnination Cooperation Beijing Center of the Patent Office，Beijing，1Oo16O，China）

Abstract：Guidedbytheprinciplesofmacroecolgy，thisstudyexploressustainableecologicalpackagingstrategiesforculturalnd tourismproductsbyintegratingthepackagingnedsofregionalspecialtyproductsinJiangxiTheresearchdelvesintomultiple dimensions，inludingsalespckagingmindset，materialselction，packagingdesignolutions，functionaloptimizationduer demands，andecologicalpackagingtechnologies.Thefocusliesonenhancingproductvalueandmarketcompetitiveness， strengtheningbrandpremiumefects，promotingsocio-economicspiloverbenefits，andadoptingappropriatepackagingtechnical solutions.Ultimately，itprovidesvaluable insights for buildingasustainableandeco-friendly product system. Keywords：cultural tourismproducts；regional characteristics；sustainableecology；market theory；packaging strategy

近年来，我国文旅产业迅猛发展，文旅产品作为其重要组成部分，不仅丰富了游客的旅行体验，还有助于文化的传承与保护，推动地方经济的发展。（剩余13382字）