大学生数字素养对创业意愿的影响研究

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中图分类号：F270；G647.38 文献标识码：A doi:10.3969/j.issn.1672-2272.202504081

A Study on the Impact of College Students’ Digital Literacy on Entrepreneurial Intention

Gu Ailin，Chen Rong，Meng Mengmeng （School of Economics and Management，Beijing Universityof Posts and Telecommunications，Beijing loo876，China)

Abstract:Digital literacy is crucial for college students’ entrepreneurship and employment. From the point of view of social cognition theory，This study employed a questionnaire survey method to empirically examine the association between university students’ digital competence and entrepreneurial intention. The results show that: ① Digital literacy can significantly improve college students’entrepreneurial intention; ② Social support exerts a positive moderating effect on the positive correlation between digital competence and entrepreneurial aspiration. Specifically，the positive link between digital competence and entrepreneurial aspiration becomes more pronounced under conditions of greater social support; ③ Digital literacy promotes the entrepreneurial willingness of college students by promoting the identification of entrepreneurial opportunities.The results provide implications for college students' innovation and entrepreneurship education.

Key Words: Digital Literacy；Entrepreneurial Willingness； Understanding Social Support;； Entrepreneurial Opportunity Identification

0 引言

当今社会，新产业、新业态的蓬勃兴起，促进人才、技术、知识等各类创新要素集聚，成为推动数字新质生产力发展的重要基础[]，为大学生提供了越来越多的创新创业机会，因此要求高校强化创新创业教学、推动产学研融合，从而促进科技成果转化应用和科学技术持续更新。（剩余16939字）