“冰雪同梦”国家形象认同的新闻话语体系塑造-以《中国日报》（英文版）亚冬会体育新闻报道为例

——以《中国日报》（英文版）亚冬会体育新闻报道为例

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中图分类号：G80-056 文献标识码：A 文章编号：1002-3488（2025）02-0084-08

Abstract：The2O25HarbinAsian Winter Games isanimportantopportunity for Chinato constructits national image.Strengthening the grasp of the discourse resources characteristics of mainstream foreign propaganda media is helpful for China to enhance its international sports discourse power.By retrieving the news reports relatedtotheAsian WinterGames publishedinChina Daily from2003 to2024，relyingonVanDijk'stheoretical framework of news discourse analysis and combining with the research paradigm of the corpus，this paper analyzes and extracts thecharacteristics of news discourse from the text perspective.It is found that in terms of the representation of news discourse，China Daily has carried outal-round and multi-anglereports on the sports eventsofAsian Winter Games fromthe aspects ofreporting subjects，reporting themesand social effcts.In terms of the rhetoric ofnews discourse，China Daily has shaped the image ofChina’s iceand snow sports in the new era， which is broad-minded and confident and open，from theaspectsofreporting verbsand metaphors.It is proposed thatdomestic mainstream media should adopt publicity strategies such as constructing multiple subjects to

highlight humanistic exchanges，implementingmultidimensional reports to keep up with the communication cycle，and using discourse rhetoric to reduce emotional biases.By shaping the national image of‘Dream of Winter”，the understandingof the development strategy of large-scale sports events can be continuously

deepened.

KeyWords：iceandsnow sports;nationalimageconstruction;newsdiscourseanalysis;corpus;China Daily;Asian Winter Games

体育是展现综合国力和社会文明的重要标志，举办大型体育赛事可以彰显国家综合实力、弘扬民族文化、提升国际话语权、促进对外开放与文化交流互鉴，在维护国际关系与塑造国家形象方面具有重要意义[1-2]。（剩余13991字）