基于百度指数的冰雪体育网络关注度时空分布特征

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中图分类号：G80-32 文献标识码：A 文章编号：1002-3488（2025）02-0033-10

Abstract：With therevitalization ofChina’s iceand snow sports industry and the networked development of society，itisofgreatpracticalguidingsignificancetostudythespatialandtemporalbehaviorsofthepublic based on the network attention degree.Taking the network attntion degree of ice and snow sports reflected by the “userattention degree”ofBaidu Index from 2019 to 2024as theresearchobject，andusing thespatial analysis method asa whole，this paperexplores the temporal distribution，spatial paternand influencing factorsof the networkatentiondegreeoficeandsnowsports inChina.Itisconcluded thatin terms of temporalcharacteristics， theoverall network atention degreeoficeand snowsports in Chinashowsanupward trend，withsignificant characteristics ofapeak in winter and of-seasons in springand summer，and the attention degree grows

synergisticallywith economic development.In terms of spatial distribution，the network attention degree of ice and snow sports in China presents a misaligned pattern of“more in the east and less in thewest”，and there is a positive correlation between the economic level，the population base and the attention degree. In terms of influencing factors，the popularization of educationis the strongest explanatory factor，and the

influenceof the population quantity，the levelof network development，the economic condition framework and the resourcesoficeand snow venuesdecreases inturn.Itis recommended tograsp the temporalrules，implement precise communication by taking advantage of the hot spots of sports events，and promote the linkage among thegovernment，enterprisesand schools to promote ice and snow sports in schools;implement precise spatial marketingand formulate regional strategies according to the diffrences between the eastern and western regions; makeamulti-dimensionallayout to break through the botlenecksand promote the integrated developmentof the industry，sports and tourism.

Keywords：iceand snowsports; network attention degree;spatialand temporaldistributioncharacteristics;Baidu index

1研究背景与理论概述

1.1 研究背景

随着2022年北京冬奥会的成功举办，《“健康中国 规划纲要》《冰雪运动发展规划（2016-2025年）》等[1-2]文件精神得到有力贯彻，冰雪体育网络关注的时间分布与空间格局亦随之发生重大变革。（剩余12759字）