茶文旅融合的场景表达及实现路径
——以江苏茶博园为例

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SceneExpressionand ImplementationPathofTeaCultureTourism Integration—Taking JiangsuTeaExpoGardenasanExample YAOPe-jun,LIing-ping,SHDe-lntal(JiangsuAgricuralandForestryVocatioalandechicalColge,Jurong,Jiangu 212400)
AbstractInordertosolvetecurntproblemsofshallwdevelopment,contenthomogeneityandlow-edvalueofteactureandtourism projects,isaritroduestntytoosucttalsisfmeokfluredouitegationdlaly theculturalconsumptionspaceandvalueexpresionofeacultureandtourismintegationTestudyfoundthatthintegrationsef tea cultureandtourismicludesfourelements:teaculture,touristsandserviceproviders,teacultureandtourismcomfortsandteaculureand tourismactivalssioofeatfuedouismpdofeissssfal origin,ybolpepdeeposlldssiltffol suTeaExpoGarden.Andthenexplorethepracticalpathofseeexpresionoftaculturetouismitegation:firstoptiizetelaouof comfortojectsdtgioalrbutesoftcodxpndtuctiooftalueddesethl tem;thirdsticoeptesioofdertoeiatidioft culturendtouiteatsdpvidetaleecefotterogesdsustaiabeevepetofte tourism destination.
Key WordsIntegration of tea culture and tourism;Scene theory;Value expresson;Jiangsu Tea Expo Garde!
2022年,“中国传统制茶技艺及其相关习俗”被列入联合国教科文组织人类非物质文化遗产代表作名录,证明了中国茶文化的独特价值和世界影响。(剩余10275字)