“五链”融合赋能葡萄酒旅游新质生产力发展的驱动逻辑与实现路径

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The Driving Logic and Realization Pathof“Five Chains”IntegrationEnabling theDevelopment of New QualityProductivityForces in Wine Tourism

ZHANG Jie1，LUChao²，ZHANG Xi-chun1etal（1.Yantai VocationalCollgeofCultureandTourism，Yantai，Shandong64035; 2.Yantai Institute of Technology，Yantai，Shandong 264005）

AbstractWintourism，asanewfooftouris，providesauniquetourismexperienceandpromotesthediversfddevelopmentoflocale conomy.Duringthedevelopmentofwinetouism，terearechallngessuchaslowefcencinesouceutilizaioandsevereoogend competition.Byanalyzingteinteractionmechanismof“fivechais”，thedrivinglgicof“fivechains”integrationenablingtedevelopent ofnewqualityproductityofwinetoursmasrevealedTheiovationchinleadstheindustrialupgrding，thevaluehainimprovestheoveralleficidlbsooteifospsuod spacechainexpandsthemarketiuence.Itputforardtealizationpathofsrengtheningiovationsemonstructionptiingvalue chainlayout，trengthningidustrialchaincordiatiomechanis，iprovingsupplychainmanagementsysteandexpandingsatialhan layout.Itissgestedatoventsouldieaseolicyspprtadapialiesntteprsouldrgtaio withuniversitisditiahistittios，rooteteateddevelopntfiuisihege dustries，ndstrgtoatiodhagsiteteatioalketstpoveteteatioalifuceofeie tourism，and provide useful theoretical guidanceand practical referenceforthe future development of wine tourism industry.

Key Words“Fivechains” integration;Wine tourism;New quality productive forces;Driving logic;Realization path

葡萄酒旅游作为一种融合了美酒品鉴、文化体验与自然风光欣赏的特色旅游形式，正逐渐成为全球旅游市场的重要组成部分。（剩余8642字）