基于SWOT分析的昭苏县乡村旅游扶贫路径创新研究

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摘要 乡村旅游是乡村振兴战略的重要实施路径之一，实施乡村旅游产业扶贫已经被证实能够有效减缓我国农村地区贫困程度。运用SWOT分析法分析了昭苏县发展乡村旅游扶贫的优势、劣势、机遇、威胁，提出了乡村旅游扶贫发展的创新路径，有助于昭苏县更好地实现精准扶贫与乡村振兴战略的有效衔接。

关键词 昭苏县；乡村旅游；扶贫路径；SWOT分析

中图分类号 F 590.75  文献标识码 A  文章编号 0517-6611（2022）20-0108-04

doi：10.3969/j.issn.0517-6611.2022.20.028

Research on Innovation of Rural Tourism Poverty Alleviation Path in Zhaosu County Based on SWOT Analysis

ZHANG Xiao-yong，BAI Xiang

（College of Economics and Management， Xinjiang Agricultural University，Urumqi， Xinjiang 830052）

Abstract Rural tourism is one of the important implementation paths of the Rural Revitalization Strategy. The implementation of rural tourism industry poverty alleviation has been proved to be effective in alleviating the poverty level in rural areas.The SWOT analysis method is used to analyze the advantages，disadvantages，opportunities and challenges of developing rural tourism for poverty alleviation in Zhaosu County，and the innovative path of rural tourism for poverty alleviation is proposed，which will help to better achieve the effective comection between target poverty alleviation and rural revitalization strategy with Zhaosu County.

Key words Zhaosu County;Rural tourism;Poverty alleviation path;SWOT analysis

贫困问题由来已久，各国学者分别从各自的研究领域讨论如何有效地进行扶贫。（剩余8544字）