商务旅游竞争力评价体系构建与应用研究

——以浙江省11市为例

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中图分类号：F592.99 文献标识码：A 文章编号：1672-0105（2025）03-0054-07

Researchon Business Tourism CompetitivenessEvaluation System and Application： A Study of11 Citiesin ZhejiangProvince

XIAZhengchao'，CHENLinling² （1.Zejiangdstradecaialoa;osityo

Abstract：Businesstourism is an important formof tourism anda competitive direction of tourism development.Based on the diamond-model，tispaperconstructsanevaluationindexsystemofbusinesstourismcompetitivenesswith34three-level idexes in 5dimensions.Taking11citiesin Zhejiang Provinceastheresearchobject，this paper measuresthecompetitivenessof business tourismthroughprincipalcomponentanalysisandclusteranalysis.ItispointedoutthatHangzhouhasthehighestcomprehensive scoreofbusinstoursmcompetitivenes，andZhoushanasthelowestscore.Tebusinsstourismcompetitivenessofciiescan bedivided intothree types：comprehensivedevelopment，balanceddevelopmentandopportunitydevelopment.Zhejiang busine tourismcompetitivenesspresentsa“FourcitiesandGoldenTriangle”spatialpatte.Zejiangshouldgivefullplaytoitsoparative advantagesacordingtoitsownendowmentconditions，taketheroadof industrialintegrationdevelopment，andpromotethe high-quality development of business tourism.

Keywords：businesstourismcompetitivene; spatial pattn; development type; principalcomponentanalysis; clusteranalsis

0引言

商务旅游与观光度假旅游、个人家庭事务旅游、探险旅游共同构成旅游业发展的支柱领域。（剩余7643字）