基于TAM模型的具身智能机器人使用意图影响机制研究

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中图分类号：TP391 文献标识码：A 文章编号：2096-4706（2026）05-0166-09

Research on the Influence Mechanism of Usage Intention of Embodied Intelligent Robots Based on the TAM Model

QU Xucheng'， ZHANG Qin'，DENG Jiyu1， CHEN Ruyi'， GUO Songhao²， DAI Ziyang （1.SchoolofBusiness，Wuxi TaihuUniversity，Wuxi214062，China; 2.School of Internet ofThings Engineering，Wuxi Taihu University， Wuxi 214062， China）

Abstract：This study investigates the impactof embodied inteligent robots'servicequalityon user usage intentions， focusing on the mediating roles of perceived ease of use and perceived usefulnes.Based on an online surveyof 51l valid responses，the mechanisms influencing usage intentions are analyzed.Theresults indicate that perceived usefulness and ease ofusearethecorefactorsaffectinguserintention touse.Anthropomorphismandreliabilityindirectlyenhanceuser wilingness through increasingperceived usefulness，whilereactivityandsecuritysignificantlypositively influence perceived easeof use. Additionallnterestidiectlypromotessageintentionthroughemotionalexperience.hestudyalsoonfistatpeied usefulness andeaseofusepartially mediate therelationship between external variables and usage intention.Theconclusions emphasiz thatthe designof embodied intellgent robots shouldbalance functional practicalityand interaction experience.By optimizinganthropomorphic features，reliabilityandsecurityuseracceptancecanbeenhanced.This providesatheoretical foundationforimprovinguserexperienceandoferspracticalguidancefortheefectiveapplicationofthistechnologyinservice scenarios.

Keywords： embodied inteligent robot; TechnologyAcceptance Model （TAM）; perceived usefulness; perceived ease of use; usage intention

0 引言

当前，数字化转型成为产业主线，智能服务技术进入规模化应用期[1。（剩余14929字）