大数据提高客户全用车生命周期价值的应用研究

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摘 要：利用大数据全面系统地对现有车主招揽体系进行迭代。在客户全用车周期持续跟踪用车习惯，基于客户行为数据，形成客户标签，为经销商精准识别出不同类别客户，采取针对性邀约策略，提升客户价值。对提高汽车企业售后产值有参考意义。

关键词：大数据 数据挖掘 客户标签 产值提升

Research on the Application of Big Data to Improve the Life Cycle Value of Customers' all-use Vehicles

Li Yanli

Abstract：Big data is used to iterate the existing car owner recruitment system comprehensively and systematically， continuously track the car habits of customers throughout the vehicle cycle， form customer labels based on customer behavior data， accurately identify different types of customers for dealers， and adopt targeted invitation strategies to enhance customer value. The study has reference significance for improving the after-sales output value of automobile enterprises.

Key words：big data， data mining， customer tagging， output value improvement

售后服务作为汽车企业利润来源的组成部分，随着汽车保有量的不断增长，扮演起重要角色。（剩余4648字）