移动出版智能推荐时代编辑思维的革新

——基于场景理念视角

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[中图分类号]G23[文献标识码]A[文章编号]1671-8372（2025）04-0053-08

Abstract： In the current contentrecommendation methods for mobile publishing，recommendations basedon“user’ s digital eading traces”ignore the influence of the scenarios on user’s demands，recommendations based on“user' s common scenarios”ignore the personalizationofuser’sdemands.Underthein-deep empowerment of thescene concept， mobile terminalsserveasthe technologicalcarriers forscene recognitionand intellgent recommendation，positioning systems unlock real-time scenes under mobile reading，sensors build a bridge for user's behavior，physiological and psychological data，social medias acts as thecentripetal force for building the scene interest relationship networks， bigdata providesoriginalresources forscene-basedrecommendationservices，andartificial intelligence integratesand enhances the capabilities of these“five forces of the scene”.Thus，content recommendation methods based on“user personalized scenes”have emerged as the times requires.Under this recommendation method，editors should adhere to the conceptof all-weatherandall-roundscene services，payatention to the symbiotic applicationof“commonality plus individuality"scenes，design products elaborately to bring out the content value in mobile scenes，obtain data and technology support through multiple channels，andon this basis，conduct in-depth analysis and thinking to extend scene recommendation services.

Keywords：mobile publishing;scene;artificialinteligence;editor’smindset;content recommendation

随着移动端应用的普及，越来越多的内容服务商加入移动出版的行列，移动出版物数量呈现指数级增长。（剩余11243字）