内江市龙舟赛事市场现状及发展对策研究

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摘要：本文针对内江市龙舟赛事发展现状，从内江市龙舟赛事市场的主体、客体、媒介三个方面展开分析，以此探究赛事市场发展过程中存在的问题，从而提出发展对策。包括：提高龙舟赛事质量，积极提升龙舟赛事品牌影响力；加强专业人才培养，建立多元化的高素质人才队伍；加强媒体渠道合作，扩大龙舟赛事的社会影响力度。

关键词：龙舟；赛事；市场；发展现状

Research on the current situation and development countermeasures of dragon boat racing market in Neijiang City

LI Peng*  LIU Chengju

（School of Physical Education，Neijiang Normal University，  Neijiang， Sichuan Province，China  641100）

Abstract：In view of the development status of dragon boat racing in Neijiang City， this paper analyzes the subject， object and media of the dragon boat racing market in Neijiang City， so as to explore the problems existing in the development process of the event market and put forward development countermeasures. Including： improving the quality of dragon boat races and actively enhancing the brand influence of dragon boat races; Strengthen the training of professional talents and establish a diversified team of high-quality talents; Strengthen cooperation with media channels to expand the social impact of dragon boat races.

Keywords： dragon boat; Events; Market; development status

1 前言

龙舟运动，是中国传统体育运动项目之一，最先被用于祭祀河神水，后与端阳节结合，成为中华传统节日上的主要习俗。（剩余4247字）