公共治理视角下农村电商直播监管困境及对策研究

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中图分类号：F724.6；F203 文献标识码：A 文章编号：1672-0105（2025）01-0081-05

Research on the Supervision and Incentive Strategies of Rural E-commerce Live Streaming under the Rural Revitalization Strategy

CUI Yunlin （Ningbo Polytechnic，Ningbo ， China）

Abstract：Rural e-commerce live streaming has playedacrucial roleinpromoting rural economic developmentand the comprehensiverevitalizationofthecountryside.However，duringitsrapidgrowth，theproblemofalaggingreguatorysystemhas emerged.Fromtheperspectiveof publicgovernance，thispaper deplyanalyzes theproblems existing inthegovernment-led regulatoryinstitutios，videoplatfors，livestreamingostsndsupplers.Invieofthis，itisproposedtobuildaietificnd completemulti-partycollaborativeregulatorymechanism，clarifytheresponsibilitiesofeachsubject，strengthenregulatory efectivenes，ceveoudpesior teprodctalitpromoioalotntdatauitydfealeseo rural e-commerce livestreaming，soas tohelprurale-commerce livestreamingplayakeyrole intheprocessofruralrevitaliation and common prosperity.

Keywords： public governance; rural e-commerce; live streaming supervision; rural revitalisation

一、引言

党的二十届三中全会在《中共中央关于进一步全面深化改革、推进中国式现代化的决定》中对“全面治理和健全经济体系”进一步作出部署。（剩余6535字）