精准思政视阀下高校“校园墙 的交互实践与话语构建

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中图分类号：G206；G641 文献标识码：A 文章编号：1672-0105（2025）01-0022-09

Interactive Practices and Discourse Construction of University“Campus Wall" from the Perspective of Precision Ideological and Political Education

WANG Ding （ZhejiangIndustry&TradeVocationalCollege，Wenzhou325oo3，China）

Abstract：In the internet environment，university“campuswals”haveemergedasacrucial digital platform for student interactin，oeringuniquepotentialforideologicalandpoliticaleducationduetoteiranonymityandopennessHoweverthe diversityanduncontrollbilityof theircontentposedualchallengesforgoveranceandguidance.Basedonthetheoreticalframework of precisionideologicalandpoliticalduation，thisstudyemploysanonlineethnographicapproachtocolectandanalyzedata from “campuswall”of threeuniversitiesinWenzhou.ByintegratingStructuralTopicModeling （STM）andin-depthinterviews，it uncover themulti-dimensionallogicofsocialsupportandvaluenegotiationpractices.Resultsindicatethatuniversity“campus walls” fosterauniqueemotional support systemwithinananonymous environment.However，the platform alsofaces cybersecurityand ethicarisks，ontributingtonormativedsruptionsindigitalsocialspacesAdditionallytecoexistenceofpublicopiiondics andgovenancechallngesfurthercomplicatesitsregulation.Fromtheperspetiveofprecisionideologicalandpolitcaleducation， this studyexplores tesystematicevelopmentofdigitalethicsedcatio，theefinementofetwork goverancemechanisms，ndthe institutionalizationof policyfedbackmechanisms，aimingtoprovidetheoreticalfoundationsandpracticalpathwaysforthe governance of university social platforms.

Keywords： campus wall; online ethnography; precision ideological and political education

一、引言

在信息技术高速发展的时代，互联网已深度嵌入高校师生的学习与生活之中，成为高校思政工作的重要场域。（剩余13752字）