公共图书馆小红书平台账号建设研究

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Research on Public Library Accounts on Xiaohongshu Platform

AbstractXiaohongshu is currentlyapopular social platform among young users，andits users are veryconcerned about public library-related content.Therefore，thenew media operation of the platform should be takenseriously by public libraries.This paper takesthe public libraryaccountsopenedonthe Xiaohongshu platformas theresearchobject，analyzes thecurrentoperationsituationofpublic libraries’Xiaohongshuaccounts，publishedcontent，andthe impactonlibrary work. Basedontheanalysis results，it proposes anoptimization strategy forpublic library acounts onthe Xiaohongshu platform including paying atention toaccountconstructionand clarifying contentpositioning;strengthening brand awareness and user interaction; increasing update frequency and standardizing account operations.

KeywordsPublic library.Xiaohongshu.New media operation.

0 引言

小红书以其“图文 + 视频"的滚动浏览模式、活跃的交流气氛和精准的用户喜好推送在年轻网民中得到了广泛欢迎。（剩余8292字）