文化符号的数字转译

——以国风虚拟数字人赋能数字文旅实践为例

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Digital Transcoding of Cultural Symbols： an Example of Practical Pathways for Guofeng Virtual Digital Human in Empowering Digital Cultural Tourism

XieJiao，ChenHao，ZhangBolin

AbstractWith thedeep integrationof digital technologies intocultural dissemination，Guofeng Virtual Digital Human has emerged as a crucial medium for revitalizing traditional cultural symbols and advancing digital cultural tourism. Grounded in cultural semiotics theory，this paper systematically investigates practical pathways for Guofeng Virtual Digital Human in empowering digital cultural tourism throughcase studyanalysis，appication scenario deconstruction， and problem diagnosis.However， current practices face challnges including superficial cultural connotations， difficulties in technology-content integration，and symbolic alienation with experiential dilemmas.Therefore，this paper proposes specific implementation pathways for empowering digital cultural tourism through Guofeng Virtual Digital Human fromthree dimensions： valueactivation，cultural empowerment，and emotionalresonance，offering both theoretical and practical insights for the sustainable development of digital cultural tourism.

KeywordsCultural symbol. Guofeng virtual digital human. Digital cultural tourism.

0 引言

当前，数字技术正加速重构文旅产业的生态格局。（剩余12888字）