我该如何表达？在线知识社区中语言风格对知识交互质量与满意度的影响

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中图分类号：G434 文献标识码：A DOI： 10.11968/tsyqb.1003-6938.2025025

How Can I Express Myself？ The Influence of Language Style on the Quality of Knowledge Interaction and Satisfaction in Online Knowledge Communities

Abstract In knowledge communities，language style has asignificant impact on the perceived satisfaction of knowledge recipients and the depth of knowledge interactions.Although existing studies have focused on the qualityand efficiency ofknowledge interaction，they have notfullyexplored theroleof languagestyleinonline Knowledge communities orits impact on knowledge interaction.This study provides new insights into understanding the influencing factors of knowledge interactions in knowledge communities and has important implications forhow tooptimize language style in knowledge communities and improve thequalityof knowledge interactions betweenknowledge producers and recipients.The theoretical hypotheses were proposed based on language expectation theoryand informationquality theory.Then，19，416 knowledge interactionrecords of 346 knowledge contributors in the knowledge community were obtained，andempirical analysis wasconducted usingafixed-effectmodel.Theresultsshow thataprofessonal language stylecould enhance the depth of knowledgeinteraction，butmghtreducetheperceivedsatisfactionofknowledgerecipients.Converselyasocial language stylemay reduce the depth of knowledge interaction but increase the perceived satisfaction of the knowledge receiver.Inaddition，the knowledgeanxiety level of the knowledge receiver also affects the impact of language style on knowledge interaction and perceived satisfaction.

Key words online knowledge communities;knowledge interaction; language style; knowledgeanxiety;information quality

在线知识社区（Online Knowledge Communities，OKC）是基于互联网平台，通过用户间的互动、分享和讨论来传播知识和信息的虚拟社区[1-2]。（剩余17777字）