“津农精品"农产品区域公共品牌建设影响因素研究

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中图分类号：F323.5 文献标识码：A DOI 编码：10.3969/j.issn.1006—6500.2025.04.011

Abstract：Thisstudyaimedtoexploretheinfluencingfactorsofthe"TheBestAgriculturalProductsofTianjin"agriculturalgional publicbrandonstructioderteuralvialosateddressgsiistigeahsuhssuettoilin terpretation，limitedmethodologicalprecision，andrgionaladaptabilityGudedythepublicgoodstheoryandstakeholderthory researchmodelsostructedithgioalustrial，randelatedndpublicctorssdependenrablsnddelopmentperformanceasthedependentvariable.Datawerecoectedthroughanonlinequestionnairesurveyand3O9validrsponses wereanalyzedusingreliabilityandvaliditytests，oelatinaalysis，ndregresionanalysis.Tersultsrevealedthatregioal，ndustrial，randelated，ndpublicactosalleeedgicantosiieipactsovelopntofte"eesticlal ProductsofTnjin"rad，ithindustrialandregionalfctorsdemonstratinghigherifuenceweights.Furtheanalysisdentifidkey drivers，ncludingnaturalresourceadvantages，leadingenterpriseleadership，brandmarketing，andgovernmentpolicysupport.he studyproposedtargetedrecommendations：leveragingtheBeijing-Tianjin-Hebeicordinateddevelopmentstrategytohaesegional culturalandlocationaladvantages，strengtheningindustrialfoundationsbynurturingleadingenterprisesandextendingidustrial chains，enhancingbrandculturalvaluethroughdiversfedmarketing，andoptimizinginovationecosystemsviagovernmentsuport andindustrycolaboration.hefndingsenrichtheteoreticaluderstandingofagriculturalbrandingintheBeijing-Tianjin-Hebeire gionandprovide practicalpathwaystoaddresschallengessuchaslowbrandawarenessandinsuficientindustrialchaincoordiation. This research offers insights for promoting high-quality development of urban agricultural brands.

Key Words： regional public brand of agricultural products;brand building; influencing factor

随着农业农村现代化进入新时代一体化推进发 展的新阶段，农业品牌的培育与发展逐步成为农业现代化建设的重要内容，农产品区域公共品牌由此备受关注。（剩余13924字）