数字经济赋能体育旅游产业转型升级的内在机理、现实困境与实践路径

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中图分类号：G80-052 文献标识码：A 文章编号：1006-2076（2025）03-0064-08

Abstract：The digital economy empowers the transformation upgrading the sports tourism industry，facilitating the optimal alocation resources elements，theupgradingthe industrial structure， theenhancement social economic effects in the sports tourism industry.Byusing the methods literaturereview logical analysis，thisstudydeeply discusses theinternal mechanism，practical dilemmapractical path the transformationupgrading sports tourism industryenabledbydigital economy.The researchshows that the organicintegration core elements digital economy，suchas digital system，data elements，digital technology digital platform，can build digital development momentum forsportstourism industrydrive industrial transformation upgrading. Digital system can optimize industrial development environment，data elements help cultivate high-end production factors，digital technologypromotesindustrialproduct innovation，digitalplatform promotes enterprise operation mode innovation.However，in practice，there are issues such as incomplete digital systemthat hinder the optimization the transformation upgrading environment；disorderly management data elements，which obstructs the cultivation high-end production factors；lagging application digital technologies， constraining the innovative development industrial products.Based onthis，this paperputs forward thepractical path digital economyenabling the transformation upgrading sports tourism industry：improve thedigital system optimize the environment transformation uprading；stardize data elements cultivate highendproduction factors；strengthen the application technology to drive industrial product innovation；construct operational platforms to revolutionize enterprise operation models.

Key words：digital economy；sports tourism industry；transformation upgrading；digital system；data elements; digital technology；digital platform

体育旅游产业是体育产业与旅游产业交叉融合形成的新业态。（剩余13873字）