共情传播视域下中国体育对外话语体系构建的多重向度与传播进路

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中图分类号：G80-051 文献标识码：A 文章编号：1006-2076（2025）03-0008-08

Abstract：Inthecomplexand ever-changing international discoursefield，theemempathyshift intheconstruction and dissemination of China’s sports externaldiscourse system is not onlyan inevitable direction for the transformation from " China's sports experience discourse" to " world sports consensus discourse"，but alsoan important sign of jointly building a new discourse order.Byadopting the methods of literature review and logical reasoning and based on the perspective of empathetic communication，this study explores thecontemporary value of constructing the discourse system of Chinese sports to the outside world from four aspects：empathetic decoding，empathetic efectiveness， empathetic adhesion and empathetic bridge.These aspects facilitate the flexible output and recognition shaping of the discourse symbols of Chinese sports to theoutside world，enhance the appeal and penetration of China’s sports discourse to the outside world，promote theemotional communication and people-to-peopleconnection of China's sports discourse to the outside world，and forma flexible link and empathetic bond for China's sports discourse to the outside world.Furthermore，it clarifies the internallogicof theconstruction of China’ssports external discourse system：the transmission logic of empatheticcommunication of sportscultural symbols；the dialogue logic of emotional narrative and communication in sports‘ external discourse；the interpretive logic of emotional decoding of sports languagefromthe perspectiveof the audience.Based on this，acommunication path for constructing a more ffective discourse system of Chinese sports to the outside world is proposed： shifting from "self-naration"to "interaction" to achieveempathyand infiltration in the communication of sports discourse to the outside world;transitioning from " monologue" to"polyphony"to realize the"harmoniousresonance"of sports‘external discourse narative；and evolving fromthe"ego"tothe"trans-perspective"toattain "overlapping consensus"in the externalsports discourse viewpoints.

Key words： empathetic communication； China sports； sports discourse；external discourse system； externaldissemination of sports； system construction；dissemination strategy

党的二十大报告中强调：“加快构建中国话语和中国叙事体系，讲好中国故事、传播好中国声音，展现可信、可爱、可敬的中国形象”，“加强国际传播能力建设，全面提升国际传播效能，形成同我国综合国力和国际地位相匹配的国际话语权”[1]。（剩余13244字）