文体旅融合赋能藏族赛马节高质量发展研究

中图分类号：G812.7 文献标识码：A 文章编号:1009-9840(2025)04-0073-06

Integration of Culture， Sports and Tourism to Empower the High Quality Development of Tibetan Horse Racing Festival

ZHU Yacheng (School of P.E.， Xizang Minzu University， Xianyang 712O82, Shaanxi， China)

Abstract:In recent years， the integration of sports， culture， and tourism has become a new engine for promoting local economic and social development. The integration of culture, sports, and tourism has provided vast space and infinite possbilities for the high-quality development of Tibetan horse racing festivals. Through the comprehensive use of literature review， case analysis，and other methods, this article explores the value， practical challnges， and paths of integrating culture，sports，and tourism to empower the high-quality development of Tibetan horse racing festivals. Research suggests that the value of integrating culture， sports， and tourism in empowering the high-quality development of Tibetan horse racing festivals lies in enriching the cultural experience of the festival and enhancing its atractiveness; promoting the economic vitality of horse racing festivals and enhancing competitiveness; inheriting the cultural essence of the horse racing festival and showcasing its distinctive features; expanding the development space of horse racing festivals and stimulate innovation. However， it also faces some practical dificulties， such as the discontinuity in the inheritance of horse-racing culture and the shallow foundation for integration; the limited scale of sports events and the need to enhance their appeal; the insufficiency of tourism facilities and the resulting constraints on the quality of experience; and the lack of a mechanism for integrated development， which hinders overall improvement. It is proposed that we excavate the essence of horse racing culture and strengthen the depth of integration foundation; expand the impact of the event scale and increase the popularity of viewing and participation; improve tourism facilities and ensure a high level of experiential quality; build a mechanism for integrated development and promote practical paths such as overall speed improvement.

Key words: integration of culture， sports， and tourism; Tibetan Horse Racing Festival; traditional ethnic sports events ; high quality development; empowering

在全球化与现代化交织的今天，传统文化的保护与传承成为时代的重要议题。（剩余10746字）