数字时代中国武术文化国际传播的价值取向、困境与路径选择

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中图分类号：G852 文献标识码：A 文章编号:1009-9840(2025)04-0034-06

Value Orientation， Dilemma and Path Choice of the International Communication of Chinese Martial Arts Culture in the Digital Age

WANG Hengjiu,YU Pengfei(School of P.E.， Anhui Normal University， Wuhu 2410O2， Anhui， China)

Abstract: This paper uses the literature review method to explore the value orientation, dilemma and path of the international dissemination of Chinese martial arts culture in the digital age. The research concludes that the value orientation of the international communication of Chinese martial arts culture in the digital era is to broaden the communication channels of Chinese martial arts culture with digital means， digital empowerment to enhance the discourse power of Chinese martial arts culture,and digital collaboration to improve the quality of Chinese martial arts cultural content. Dilemma: Information islands, misreading the connotation of Chinese martial arts culture; distortion of the content of Chinese martial arts culture; lack of talents，and difficulty in digital transformation of Chinese martial arts culture. Path: Symbolic accumulation， digital creation of Chinese martial arts cultural matrix； digital innovation of martial arts communication methods； construction of martial arts discourse system with cultivation of talents.

Key words: digital age; martial arts culture; international communication; digital empowerment ; discourse power

2023年10月，习近平总书记对宣传思想文化工作作出重要指示，强调要“坚定文化自信，秉持开放包容，坚持守正创新”“着力加强国际传播能力建设、促进文明交流互鉴”“不断提升国家文化软实力和中华文化影响力”[1]。（剩余12056字）