人工智能时代智慧文旅平台的适老化传播研究

一一基于青岛39家智慧文旅微信平台的考察

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[中图分类号]G206[文献标识码]A[文章编号]1671-8372（2025）03-0072-10

Abstract：In viewofthe shortcomings ofage-friendly communication of smart cultural tourism platforms in the eraofAIandthediffculties facedbyelderlyusers，basedoncommunication theory，thisstudyselects39smartcultural tourismWeChatplatformsinQingdaoforempiricalanalysis.Byanalyzing theproblemsofage-friendlycommunication existing in visualcommunication，auditorycommunication，contentcommunication，and interactivecommunication of theseplatforms，itconductsaquestionnaire surveyontheuseof smartcultural tourism platforms bythe elderlyin Qingdao.Theresult shows that although the Qingdao smart cultural tourism platforms have madeactive explorations in theaspectsofvisualandauditorycommunicationfortheelderly，theirpopularityarestillnothigh；insuffcientinvestment incontentcommunication and interactive communication have made their shortcomings prominent，theawareness and usingratesamong elderlyaudiencearerelativelylow，and the imbalance betweensupplyanddemandisquiteobvious. Therefore，thesmart cultural tourism industry in Qingdao should accelerate thecomprehensive popularizationof smart technologyfortheelderlyandoptimizetheage-friendlycommunicationoftheQingdaosmartculturaltourismplatforms fromthree aspects：improving theaccuracyofage-friendlycommunication，increasing the warmth ofage-friendly communication，and enhancing the participation of age-friendly communication.

Key words：AI；smart cultural tourism platforms;cultural tourismof Qingdao;age-friendly

一、引言

随着人工智能、物联网、智慧云、大数据等新兴科技在旅游业中的快速普及，智慧文旅平台应运而生并大放异彩，深刻改变了人们的出游方式，激活了文旅新业态。（剩余13254字）