工业旅游情境下旅游者价值共创行为的影响因素研究

——以啤酒博物馆为例

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[中图分类号]F592.7[文献标识码]A[文章编号]1671-8372（2025）02-0027-14

Research on the influencing factors of tourist’s value co-creation behavior in the context of industrial tourism

acase studyofTsingtaoBeerMuseum CAI Li-bin，ZHANGJia-yi，ZHU Xiao-tong （College of Management，Ocean University of China，Qingdao 266loo，China）

Abstract：In the eraof the experience economy，touristhas transitioned frommere servicerecipientto value cocreator.Taking the TsingtaoBer Museumasacase study，this research explores the mechanismthrough which tourist's environmentalftinfluences theirvalueco-creationbehavior inthecontextof industrialtourism.Thestudyreveals that tourist'senvironmentalftcomprisessixdimensions：cognitivefit，resourcefit，servicefit，functionalft，involvement fitandvalue fit.To revealthedriving mechanismof tourist’svalueco-creation behavior，the studyconstructsadualmediation model：“tourist-environment fit→flow experience/relationship quality $$ tourist’s valueco-creation behavior”. Empirical tests indicate that tourist-environmentfithasasignificant positive impactonflow experience，relationship quality，and tourist’s value co-creation behavior.Flow experience has a significant positive impact onrelationship quality，andrelationshipqualityhasasignifcant positive impactontourist’svalueco-creationbehavior.However，while flowexperience hasapositive impactontourist’s value co-creation behavior，this impactisnot significant.Mediating testsrevealthatrelationshipqualityhasasignificantpartialmediating efectintheinfuenceoftourist-environmentfiton tourist'svalueco-creationbehavior，whilethemediatingeffectoffowexperienceintherelationshipbetweenthetwois notsignificant，andthechainmediating efectoftourist-environmentft→fowexperience→relationshipquality→tourist's valueco-creationbehaviorisalsonotsignificant.Therefore，itissuggestedthatindustrialtourismsitessuchastheTsingtao Beer Museum should stimulate the tourist’s value co-creation behaviors from three aspects，namely，strengthening the environment fitoftourists，promoting thequalityoftherelationships，and constructingvalueco-creation scenarios to improve their own development.

Keywords：industrial tourism；tourist-environment fit；flow experience；relationship quality；tourist’svalue cocreationbehavior

一、引言

工业旅游起源于20世纪50年代的欧洲，伴随传统工业转型需求而兴起。（剩余21659字）