浅谈小微茶企品牌建设

打开文本图片集

中图分类号：S571.1 文献标志码：A 文章编号：1002-2910（2025）04-0057-04

Abstract： The strategy of brand building for small and micro tea enterprises is analyzed， emphasizing the importance of brand as an intangible asset. In the process of brand building， enterprises need to clearly define their differentiation advantages and establish a clear market positioning. It is suggested that smalland micro tea enterprises make full use of the advantages of regional public brand and policy support，and actively build the four systems of scientific and technological support， cultural excavation， external identification and brand communication.

Keywords： small and micro tea enterprises; brand; positioning; regional public brand; system

中国作为产茶大国，全国范围内拥有超过7万家茶叶生产厂，其中小微型茶企和家庭作坊占绝大多数。（剩余4820字）