框架理论与他塑视域下游戏跨文化传播视频的LDA主题分析

——以《黑神话：悟空》为例

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Analysis of theLDA Theme of Game Cross-Cultural Communication Videos from thePerspective of Framework Theory and Other Shaping：ACase Study of Black Myth： Wukong

ZHANGYi-yan，YINShun-jie

Abstract：Asan emerging global medium，games have become anew path for cross-cultural communication by virtueof interactivenarativesand symbolic expression.Based onoverseas YouTube bloggers’interpretive videosof the Chinese game Black Myth： Wukong，this paper employs TF-IDF word frequencyanalysis，LDAtopic modeling，and social networkanalysis，and—combined with communicationtheoryandthedigitalmediaenvironment—analyzes the “other-construction”frameworkofChinesecultureinthese interpretations.Thestudyfinds thatoverseas bloggersoften relyon exaggerated visual imageryand simple oppositional storylines to translate complex culturalconnotations.This low-context communication mode，while expandingaudiencereach，also faces thechallnge ofcultural depth loss.At the same time，platform algorithmsandtraficorientation alsoinfluence the cross-cultural communicationof games， causing typicalcultural symbolstobecome thefocusofdissemination，whiledeeper philosophical ideasarerarely mentioned.This study aims to explore the efectiveness of Chinese traditional culture's global communication through games，providing reference for related practice.

Keywords：Black Myth：Wukong; Cros-cultural Communication; Other-representation Phenomenon;ANTMN; Narrative Framework

近年来数字化进程不断加快，电子游戏产业也开始迅速发展，国产游戏行业逐渐成为文化产业发展的新动力。（剩余20874字）