基于视觉传播下的展示设计信息传达有效性分析

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The essence of exhibition design is to convey information，with the aim of presenting information in a space displaymanner with a specific purpose and plan， so that theaudience can receive the information conveyed by thedesigner from the display form. Through reading the"Introduction to Visual Communication" and relatedcommunication theories， I have a preliminary understandingof visual communication and information conveyance.The visual communication discipline and the exhibitiondesign discipline are both interdisciplinary disciplines withstrong integrative characteristics， and there is a highdegree of convergence between them. In this paper， Iwill quote relevant concepts from "Introduction to VisualCommunication" to analyze and explain visual communicationand exhibition design， and try to find a more effective wayof conveying information in exhibition design.

一、展示设计的现状及存在的问题

当下的信息时代，展示设计已经俨然成为一种传播活动，通过展示的形式来传达信息能够起到帮助国家、社会、个人的作用。（剩余4302字）