基于选择实验法的消费者对不同地膜回收利用标识玉米偏好及支付意愿研究
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关键词：离散选择实验；文本分析；地膜回收利用标识;条件Logit模型;支付意愿中图分类号：F326.11；F713.55 文献标志码：A 文章编号：2095-6819（2025）06-1573-08 doi：10.13254/j.jare.2025.0704
Research on consumers’preference and willingness to pay for corn with different plastic film recycling and utilization labels based on choice experiment method
GJunyan1，ZHOU Yifan1，CHENZhengjie1，SUNYiming1，HUANG Xin2³，YINGuanqiul*，LIFuduo4，5* （1.ScholofEonicsandManagement，ShenyangAgriculturalUniversityheyang866，China;2.SholofPublicPlicy Management，singuaUniversityjingo84，China;3.IstuteforontempraryChinaStudies，inghuaUniversityeijin ，China;4StateKeyLaboratoryofEfcentUilzatioofAableLandinCinaIsituteofAgiculturalResoucsadegial Planning，Chinese Academy ofAgricultural Sciences，Beijing1Ooo81， China）
Abstract：Thissudyimstoexploreconsumers’wilingnesstopyforoprductswithdiferentpasticfrecylingandutilation labels（includingplasticflmrecycling methodsanddegradableplasticfis）andtheinfluencingfactorsthroughthedesignofdiscete choiceexperiments.Thestudyadoptedthevirtualbrandmethodandconstructedready-to-eatconproductswithatributessuchsco color，taste，caostigdbelalldgalasd price.Twosetsofchoiceexperimentcardsweredesigned.TheconditionalLogitmodelbasedon382validquestioairesshowedthat consumershadsignificantdiferenesinthirpreferencesforonproductaributes.Amongthem，oolor，aste，geneticallyodifid attributes，plasticfilmrecyclingandutlizationlabels，andgeograpicalindicationsalladapositiveimpactonpurchaseintetion. Specificallyonsumersweremorewillingtoyapremimforoproductsproducedwithegrdableplastcfims，iththeighest premiumwillngnessbeing7798yuanpercob;intemsoftaste，onsumershadaparticularlystrongpreferenceforsweetandglutinous corn，willngtadditioal.74yanprob;foproductsiggaicaliicatios，osumewereilingtoyan additional2.88yuanpercob.Inaddition，intersofcolorpreference，onsumerstndedtocoseblackco.Tohancecos' willngnestoforlasicieclingddegadablelasticoproducts，tsdysgstsatteviontarts ofthe productsshouldbefulldisplayed inthepackagingdesign.Byactivelyconveyinginformationsuchasplasticfimcoverageand environmentalprotectionconcepts，consumerscanbegidedtofomgreenconsumptionbhaviors，therebypromotingtherecclingand utilization of plastic films and the promotion of degradable plastic films.
Keywords：dseteoeexprint;etalysis;labelwithsticeingdilaio;onialLgitodel;wii to pay
农用地膜的回收利用作为农业生产的最后环节，受到广泛的关注。（剩余13746字）
